Thesis 14

Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

I think this is really true. Corporations do not know what people want but they still try to sell it. Therefore they keep talking in this commercial advertisement way that sounds very inhuman. By trying to be funnier than everyone else they lost all the humor. It seems that when you go online you see only adverstisement. You are getting really confused about the overwheliming amount. Or they try to talk to you in a very mechanic way that attracks no one. I do believe that markets are doing a good job with this. They know how to attract their online audience much better than corporations do.

I think that the introduction gave a very good quote:
"But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf."

I think that that is the solution for corporations, if they want to catch up to the markets that do know how to speak in a human voice. It is definitly possible for corporations to catch up again, as long as they make a real change and not a fake change by pretending to be human.

By
Merel van Helden