a video related to our demographic

"More than any generation in history, people who are young today are not free to create an authentic culture of their own. Instead their hopes and desires are intensively studied by marketers, then amplified and sold back to them in a diabolical feedback loop."

In high school we watched a documentary called Merchants of Cool, which documents the idea above. I was perusing the internet and found this website, which i suggest you check out. It explains the basis of Merchants of Cool and some of the quotes/reviews really stuck out in my mind.


"What this system does is it closely studies the young, keeps them under constant surveillance to figure out what will push their buttons,” says media critic Mark Crispin Miller. “And it blares it back at them relentlessly and everywhere."


-Adrienne