Chapter 7 - IPolitics:
- Political campaigning has entered the database world, a realm of a symmetrical datagathering, data mining and target marketing.
- The point is not that politics has become a form of marketing but that the impact on the political process of marketing strategies changed, using monitoring technology.
Chapter 8 - IMonitoring:
- Peer to Peer monitoring has grown into three categories of romatic interests, family and friends and acquaintances.
-Themes that Room Raiders provide "the way in which interactive communication technologies double as surveillance tools, the norm-enforcing character of peer monitoring as a means of screening for deviance and the confirmation of forensic investigation as a matchingmaking tool."
Chapter 9 - Beyond Monitoring
-Popular media is using technology for people to feel like they are part of the show. (i.e. voting on American Idol)Once they feel like they have ownership they are avid watchers and are now submitting information to the companies instead of the company reaching out for information through research.
-"The century that ushered in the fantasy of an efficiently managed consumer paradise was characterizedin reality by a brutal litany of totalitarianism, fascism, genocide, exploitation world war, and the specter of global destruction." pg 251.
We had trouble discussing the last quote in our group. Does anyone else have any ideas about what he is trying to get across?
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1 comment:
In relation to the quote from Andrejevic on pg. 251: I think he's trying to pour a little water on the faces of those who take cybercelebrants as fact-repeaters who somehow know "the truth." With the 1900s came optimism about new technologies leading to democratic-consumer utopias. Instead, we got Hitler, Stalin, Mussolini, Pol Pot, sweatshops, world wars and the nuclear bomb.
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